The Definitive List: Best Selling Oud Perfumes of 2025

As we step boldly into 2026, it is the perfect time to look back at the fragrances that defined the past year. 2025 was a year of grounding, sensory exploration, and bold statements. We saw a shift away from the ordinary, with fragrance lovers seeking scents that offer texture, depth, and emotion.

At Oudh Shop, our customers spoke clearly. The best-selling oud perfumes of 2025 were those that told a story—from the energising rush of morning coffee to the ancient calm of smoking resins.

If you are looking for a proven signature scent to start your 2026 journey, look no further than these top 10 customer favourites.

1. Secret Oud Private Edition by Anfar

The Experience: A Twilight Garden

Taking the top spot is Secret Oud, a scent that captivated wearers with its luminous transition. It begins like a walk through a garden at dusk—bright peach and orange blossom greeting you first—before the sun sets into a warm, velvety heart of caramel and sandalwood. It is a comforting, evolving scent that feels like a second skin.

• Why it dominated 2025: Perfect balance between floral freshness and woody depth.
• Sensory Note: Smooth, wrapping, golden.

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2. Ancient Oud Private Edition by Anfar

The Experience: Warmth on Stone

Ancient Oud remained a heavy hitter throughout the year, beloved for its ability to ground the wearer. Imagine the scent of sun-warmed ancient stone mixed with a zest of orange and a dash of spice. It settles into a calming lavender and patchouli blend that feels solid, reliable, and deeply masculine.

• Why it dominated 2025: A "power scent" that projects confidence without aggression.
• Sensory Note: Earthy, spicy, steady.

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3. Oud Essential by Adyan

The Experience: Royalty in a Bottle

For those seeking the "Holy Grail" of agarwood, Oud Essential was the undisputed choice. This fragrance vibrates with the energy of saffron and nutmeg before diving into a deep, resonant oud core. It feels regal and authoritative, leaving a trail (sillage) that commands respect in any room.

• Why it dominated 2025: Captures the true, premium essence of niche oud perfumery.
• Sensory Note: Resonant, deep, majestic.

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4. Smoky Wood Extrait de Parfum

The Experience: The Evening Campfire

As the year cooled down, sales for Smoky Wood heated up. This scent captures the atmospheric beauty of a forest at night. It balances the grit of woodsmoke with the surprise sweetness of caramel and moss. It provides a texture that is both rough and refined—perfect for the mysterious soul.

• Why it dominated 2025: A unique atmospheric scent that stands out from typical florals.
• Sensory Note: Smoldering, crisp, elemental.

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5. Bara Coffee by Adyan

The Experience: The Morning Rush

The surprise hit of 2025 was undoubtedly Bara Coffee. This gourmand masterpiece bottles the awakening aroma of dark roasted beans. Blended with creamy vanilla and a backbone of smoky oud, it feels like a warm embrace on a frosty morning. It is energising, cozy, and utterly addictive.

• Why it dominated 2025: The perfect fusion of modern gourmand trends with traditional oud.
• Sensory Note: Bitter-sweet, roasted, awakening.

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6. Bara by Adyan

The Experience: Liquid Gold

While its coffee sibling woke us up, the original Bara lulled us into luxury. This is a scent of pure opulence—thick, syrupy, and dripping with the sweetness of dates, praline, and tuberose. It feels heavy and rich, like wearing a piece of fine jewellery.

• Why it dominated 2025: Unmatched longevity and a sweetness that lingers for hours.
• Sensory Note: Syrupy, enchanting, opulent.

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7. Roje Premium by Adyan

The Experience: Crystalline Sweetness

Roje Premium took 2025 by storm as the ultimate luxury dupe. Inspired by the famous Baccarat Rouge 540, it offers an airy, crystalline sweetness that seems to sparkle on the skin. It balances saffron, burnt sugar, and jasmine on a base of amberwood, creating a transparent yet powerful aura.

• Why it dominated 2025: The most sought-after scent profile of the year, offering luxury for less.
• Sensory Note: Airy, burnt sugar, radiant.

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8. Oud D'Orient by Anfar London

The Experience: The Ancient Library

For the lovers of intensity, Oud D'Orient was the go-to. This scent is dry, resinous, and intellectual. It evokes the feeling of an old library filled with leather-bound books and burning incense. It is a "dry" sensory experience that feels sophisticated and historical.

• Why it dominated 2025: It appeals to connoisseurs who prefer smoke and leather over sweetness.
• Sensory Note: Leathery, smoky, intense.

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9. Touch of Oud (Rose Oud) by Adyan

The Experience: Soft Elegance

Touch of Oud proved that agarwood doesn't always have to be heavy. This bestseller is a masterclass in softness, blending deep woods with the powdery elegance of rose and chamomile. It feels smooth to the nose, with zero sharp edges—a truly romantic composition.

• Why it dominated 2025: The ultimate "office-safe" oud that is polite yet distinctive.
• Sensory Note: Powdery, floral, smooth.

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10. Leather Oud Gold Edition by Anfar

The Experience: The Leather Jacket

Rounding out our top list is the rugged Leather Oud Gold. Imagine the scent of a premium leather jacket worn by someone smoking sweet pipe tobacco. With notes of ginger, honey, and ambergris, it offers a tactile scent experience that is supple and bold.

• Why it dominated 2025: A distinct, long-lasting masculine scent that commands attention.
• Sensory Note: Supple, warm, distinct.

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